A glimpse into my process
Marketing Materials
PROCESS:
Gather goals, usage, and requirements
Source images (within license and budget)
Edit images
Provide a few mocks, keeping within brand specifications
Collaboration and feedback with the client
Revision cycle
Final printer-ready PDF files and JPG/PNG digital delivered to the client/printer
Keep project on track to meet deadline
SAMPLE DELIVERABLES:
Printed poster
Social media image
Digital image for website
Double-sided postcard for handout or direct mail
Digital banner ad
Special project as needed
Mocks for Discussion with Client
Edited Image
Original Stock Photo (iStock)
Final Artwork
Cleaned image, color & floor changes
PROCESS:
Gather goals, specifications, and usage
Research industry logos, understand audience and business history
Sketch ideas
Provide a few mocks
Collaboration and feedback with the client
Revision cycle
Final logo in various formats, sizes, usage guide delivered to the client
Keep project on track to meet deadline
Logo Development
SAMPLE DELIVERABLES:
Color, black, white logo in JPG/PNG/PDF/EPS
JPG/PNG files in small, medium, large dimensions
Lettermark, favicon, various formats (horizontal/square/vertical)
Any specifications such as fonts and spacing
Brief:
New parent company created, named Peninsula Lively Arts, with 5 divisions
Peninsula Ballet Theater has been an active non-profit since 1967 bringing high quality productions and lessons to the Bay Area
Want a very clean, modern style
Each division have same logo that fits with parent logo style
Original Logo (in use since 1980s)
Element Styles and Font Exploration
Updated existing, newer brush script, new style
Logo Concepts
Final Main Logo
P has a “swoop” as a nod to PBT logo and suggests movement
